Upholding a Legacy of Trust and Vision

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The Haurun Club emerged during an era marked by a scarcity of genuine trust. At its core, the Club was founded to re-establish authentic and meaningful relationships within society. Its founding figure—a decorated entrepreneur renowned for his integrity and unwavering honour—was famously described as ‘The Most Trusted Man in England’ by Sir Desmond de Silva QC, a distinguished member of Her Majesty Queen Elizabeth II’s privy council and husband to HRH Princess Katarina of Yugoslavia. This singular recognition underscores the centrality of trust in both the founder’s personal values and his professional pursuits.

 (Pictured Above Haurun Offices at 35 Berkeley Square, Mayfair, London) 

Within the City of London’s most exclusive circles, our founder built a reputation as a master connector, and pioneering Influencer at a time when influencers were at an infancy. He was coined as: ‘The Ultimate Influencer’. He facilitated introductions between influential individuals, including Royal Families, Family Offices, City of London Mayors, leading media figures, global collectives, and discreet fraternities—among them, members of the legendary Knights Templar. Despite his extensive reach, he exercised discernment, swiftly identifying those who sought to exploit connections for personal gain and instead nurtured relationships built on authenticity and mutual respect.

Drawing inspiration from London’s prestigious private members clubs, our founder—an esteemed member of institutions such as The Colony Club, and M Den Victoria Club, Home House, The London Capital Club-formerly The Gresham Club (closed), South Kensington (closed) Club, Mortons (closed), The Devonshire Club (closed) —recognised a pressing issue in the modern era. He observed that the rise of online-focused clubs often led to high turnover, as members were enticed by ever-changing trends and new venues.

With this understanding, the founder envisioned a contemporary, online private members club that honoured the traditions of exclusivity and reciprocity—the bedrock principles of classic clubs. Membership would be strictly by invitation, considered a rare privilege and protected by rigorous vetting to ensure trust was established from the very beginning. To enhance its exclusive nature, luxury products would be made available solely to members, further distinguishing the Club’s unique offering.

The concept for The Haurun Club was first crafted over a series of breakfast meetings at Mansion House in the City of London, following lively exchanges with three Lord Mayors. Even ahead of its website’s launch, the Club contracted a rich array of Brand Ambassadors, including a supermodel Bond Girl, a world-renowned interior designer, a highly respected psychiatrist, and well-connected personalities from Mayfair, Knightsbridge and Chelsea. Ambassadors were rewarded for facilitating successful introductions, driving the Club’s organic expansion. The Club’s promise was swiftly acknowledged when a contract was signed to sell a 10% share for £103 million to a prominent Lord and technology leader in Silicon Valley, in partnership with Family Office Funding and Pivotal Labs.

Prestigious luxury brands were eager to engage with The Haurun Club’s exclusive membership. Iconic names such as Aston Martin, Taj Palaces, Six Senses, Bentley, Watches of Switzerland, Jo Malone, Lucy Choi, Sunseeker, Lulu Guinness, and many more sought affiliations with the Club, aiming to reach its distinguished audience.

The onset of the Covid-19 pandemic led the founder to temporarily pause the Club’s development, redirecting his energy towards the referred financial matters, emerging digital technologies and online communities. During this reflective period, he authored two books on his experiences, reimagined the Club’s digital platform, moved the headquarters to the prestigious 35 Berkeley Square in Mayfair, and rebranded as simply Haurun before incorporating The Haurun Club Ltd on 5 May 2023. Innovation persisted, new partnerships, and the Club’s unique character continued to evolve.

The Haurun Club’s renown soon transcended national boundaries. In May 2024, The Executive Magazine’s Monaco Edition hailed it as ‘The Most Exclusive Private Members Club in the World’. Committed to blending tradition with modernity, the Club announced the upcoming launch of a reciprocal initiative—The Brand Ambassadors Club—scheduled for January 2026. Furthermore, with growing societal concerns around women’s safety, the Club was highlighted as ‘The Haurun Club: Exclusive Private Members Website and App’ by Women Love Tech.

The story of The Haurun Club is one of remarkable relationships, enduring accolades, and a forward-looking vision. It stands as a living testament to the enduring power of trust and the transformative energy of innovation. As it moves confidently into its next phase with the launch of its reciprocal club, The Brand Ambassadors Club, The Haurun Club extends an invitation to discerning individuals to join a legacy defined by exclusivity, integrity, and an unwavering commitment to excellence.